San Francisco Bay University (SFBU) has always been a place where ambition meets opportunity. Now, with a reimagined brand and a renewed commitment to students, we’re making a powerful statement: There’s no stopping us.
This isn’t just a tagline — it’s a movement. It represents SFBU’s transformation into a dynamic university that puts students at the center of everything. With cutting-edge programs, inclusive policies and a focus on real-world learning, SFBU is setting a new standard for higher education.
A University That Puts Students First
Central to our mission is the belief that a degree is more than a piece of paper — it’s a testament to a student’s personal and professional growth. So in addition to cultivating career-ready skills, we prioritize meeting students where they are, offering the support and resources they need to succeed emotionally, financially and academically.
To ensure the new brand spoke to the heart of our institutional existence, we built it around SFBU’s core values:
- Caring for the Whole Student: SFBU understands that students are more than just learners — they’re individuals with unique goals and challenges. That’s why the university offers comprehensive support, including financial, academic, emotional, and career guidance.
- Teaching Excellence: The university trains its faculty in the latest teaching methods to ensure students get the best education possible. This includes integrating artificial intelligence and other innovative tools to enhance learning.
- Access and Inclusion: SFBU removes barriers to higher education, making it easier for students from all backgrounds to pursue a degree. By eliminating certain admission requirements and welcoming international and transfer students, the university ensures that more people have the opportunity to succeed.
- Affordability: Recognizing that cost is a major obstacle for many students, SFBU offers generous scholarships, including full-tuition awards based on GPA. This makes a high-quality education more accessible to everyone.
- Embracing Silicon Valley’s Spirit: Located in one of the world’s most innovative regions, SFBU prepares students for the careers of tomorrow. Its programs are designed to equip students with the skills they need to thrive in a rapidly changing world.
A Future Without Limits
No Stopping Us reflects SFBU’s greater mission to redefine what’s possible in higher education. Guided by in-depth research, student feedback and a clear vision for the future, we updated our curriculum and culture to create a more supportive learning environment.
SFBU isn’t just adapting to change — we’re leading it. The University’s forward-thinking approach ensures that students are prepared to excel in today’s job market and equipped to shape the future. By focusing on career-ready education, hands-on experience and strong industry connections, SFBU is challenging our peers to lean into learning experiences that go beyond the walls of a classroom.
Our new brand is a promise — to students, staff and the community — that SFBU will continue to push boundaries, challenge outdated norms, and make higher education more accessible and effective for everyone.
If you’re looking for an institution that believes in your potential and is committed to your success, SFBU is the place for you. Because here, there’s No Stopping Us.
