Mission & Vision
The SFBU Mission: San Francisco Bay University provides diverse learners with inclusive, innovative and inspirational education for lifelong personal and professional success.
The SFBU Vision: San Francisco Bay University will set the standard as a national and international model of engaged and transformative higher education in service of the common good.
Bayhawk Core Values
These principles aren’t lofty goals etched into a decorative plaque; they breathe meaning into every fiber of our collective being. They inform the way our classrooms look, the way our teachers listen, the way our students learn — and the way we live together.
Care for the Whole Student
First and foremost, our students are human beings. We accept them as they are now and commit to cultivating their growth tomorrow. Between academic, financial, emotional and professional support, our ecosystem provides the reassurance they need to try, fail and succeed on their own timeline.
Deliver Teaching Excellence
As higher education, in general, fails to accommodate new generations of learners, SFBU challenges itself to be better. The Center for Empowerment and Pedagogical Innovation (CEPI) trains our faculty in leading-edge teaching practices that are scientifically proven to improve learning outcomes. Inherent in this promise is the responsibility to drive continual improvement that reflects the latest teaching breakthroughs — because excellence is dynamic. And because the industry demands it, we have incorporated generative artificial intelligence (GenAI) into both our teaching and our students' learning.
Provide Access and Inclusion
If higher education exists to open doors, why should only a select few wield the key? From removing the A-G admission requirements for California residents to opening our doors to international and transfer applicants, SFBU offers deserving students a tangible path forward. We believe our resources are most impactful when shared, not guarded.
Offer Affordable Higher Education Opportunities
In 2023, Gallup and the Lumina Foundation reported that 55% of U.S. adults cite financial burden as the main reason not to pursue a degree. We aim to remove that barrier. In addition to affordable tuition and housing rates, SFBU grants students a wide range of scholarships without asking for supplemental materials. We award them based on GPA bands, beginning with 25% and going all the way up to 100% tuition coverage.
Reflect the Vibrancy of the Silicon Valley
To SFBU, the entrepreneurial and technological intersection we know colloquially as Silicon Valley is more than a professional hotbed — it’s the gold standard for blending creative problem solving with sound business leadership. For this reason, it’s also our north star for developing the in-demand competencies at the heart of our curricula and learning structures.